Welcome to the Shop LC family where our purpose is to deliver joy daily, direct to you, 24/7/365. Whether you're shopping for beautiful jewelry, trendy new accessories, skincare products, home décor or more, we're confident we will deliver joy through our products. Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008. In 2017, we decided to change our name to match what we offer our customers on a daily basis – the opportunity to shop "low cost."