Sinclair’s Reality Is Cracking -- Or at least the version of reality that maintains you honestly believe each of their local TV news stations are actually local. A video making the rounds this weekend managed to splice together multiple stations around the country all speaking from the same tired script about good journalism and reporting. Those things are good, and I don’t doubt there a real commitment at most of these stations, but the optics of a stunt like this really makes you think, what other talking points and segments are being directed? [Via YouTube]
More Spectrum News In Austin -- Speaking of local TV news, Spectrum News is hoping to make their mark as one of the only non-broadcast affiliate station to offer local news. The Statesman has a good write up on the strategy, which you can read here. They're also going to be expanding this model into the LA market if any Austin based documentarians/producers are looking for a new gig.
Texas Food Writers Grapple with How to Cover Paul Qui - "The media is getting tougher on the celebrity chef, who announced a new Dallas restaurant even as his Austin trail is set to begin soon." [via Texas Monthly]
Amazon Jumping into TV News? -- And just to round out this light news week with even more news about TV news, Amazon seems to be dipping its toes into the water. Recode reports that “Amazon recently hired research firm Qualtrics to ask Amazon users how they ‘experience the news.’” It’s important to point out, this doesn’t mean Amazon will be jumping into the news production game. This could easily be tied to a great many things, like advertising or a new local news affiliate partnership for Amazon Prime… Who knows, but it’s worth a look. [via Recode]